# HOW DO WE DEFINE OURSELVES?

Our Purpose and the Reasons Behind It:

SOPULA is more than just a brand; it is a movement dedicated to celebrating individuality through fashion. Our purpose is to create garments that not only reflect the latest trends but also embrace the unique imperfections and distinctiveness of each individual. We believe in the power of self-expression and the importance of feeling seen and valued in a world that often demands conformity. By fusing contemporary trends with personal touches, SOPULA crafts designs that speak to the heart of young individuals who dare to be different.

# HOW DO WE DEFINE OUR AUDIENCE?

Their Identity and Association with Our Category:

Our audience consists of young, trend-savvy individuals who are unapologetically themselves. They are the trendsetters and influencers within their social circles, constantly seeking ways to express their unique identities. They value authenticity and creativity, and they turn to fashion as a means of telling their own stories. SOPULA's audience is deeply connected to the world of printed garments, viewing each piece as a canvas for self-expression.

# WHY SHOULD AUDIENCES BE INTERESTED?

 Their Identity and the Necessity We Can Fulfill:

Our audience craves originality and authenticity in their fashion choices. They reject the notion of one-size-fits-all trends and instead seek out pieces that resonate with their personal style and identity. SOPULA fulfills this necessity by offering customizable designs that blend the latest trends with personal preferences, allowing each individual to create a wardrobe that is uniquely theirs.

# WHY SHOULD OUR CATEGORY BE INTERESTED?

 The Need We Cater To:

The fashion industry is ever-evolving, with a growing demand for personalized and unique products. In the crowded market of printed garments, there is a significant need for brands that can provide both trendy and individualized options. SOPULA caters to this need by combining contemporary fashion with personal customization, ensuring that every piece is as unique as the person wearing it.

SOPULA's commitment to individuality and trend fusion is rooted in our brand's ethos. We believe in the power of self-expression and the importance of embracing imperfections. This philosophy guides our actions and differentiates us from other brands. Our unique approach to fashion, where trends meet personalization, makes SOPULA the perfect choice for young individuals seeking to make a statement.

# OUR BRAND PURSUIT

- STOP: Relying solely on generic designs that do not resonate with our audience's desire for uniqueness.

- START: Investing in innovative customization technologies that allow customers to personalize their garments.

- CONTINUE: Celebrating individuality and the fusion of trends in all our designs and communications.

# OUR VALUES

 Prioritize authenticity, innovation, and inclusivity in all our actions.

 While we currently focus on trend-driven designs, we aim to enhance our customization capabilities to offer even more personalized experiences. We strive to be a brand where every young person feels seen, valued, and empowered to express their true selves through fashion.

Contact Us

Email: support@sopula.com

Time: (Business Days) Mon - Fri 9:00am - 6:00pm (EST)

Office address: 1F06, 28# Building, Junlin Xiangri, No.51, Jingdian 1st Road, Xindian Town, Jinan District, Fuzhou City, Fujian Province, China(office only)